How Content Marketing Works
Content marketing is a cyclical process that involves the creation and distribution of engaging and educational content for your audience. Positioning your brand as a go-to source of information, nurtures trust and familiarity which can lead to customer loyalty, increased brand awareness, and more sales.
Free Consultation
Requirements Planning
Research & Content Strategy
Copywriting
Launch, Measure, Refine, Repeat
Project Definition
How does content production produce results for your company within your business strategy? What is your content production goal? What is the set of tasks that must be completed within the defined timeline to accomplish the goal?
Advance your business strategy with content
Define the content goal
Define the project tasks
Research & Strategy
Who is your customer avatar? Where do your clients hang out online? What channels do they use? What language do they use? What type of information do your clients seek?
Define Your Customer Avatar
Identify Online Hangouts
Know the Questions Your Clients Ask
Copywriting
Provide your clients’ content needs in a digestible and palatable format. Use the same voice, vocabulary and tone as your target audience. Distill down complex information into chunks that are consumed easier. Incorporate different ways of learning: text, video, pictures, infographics, etc. Use a sugary, candy coated shell to deliver complex concepts and ideas.
Tasty and bite-sized learning
Speak the language of your client
Sweeten hard to swallow information
Launch, Measure, Repeat
Launch your content in a slow and steady drip or stream. Use the identified digital channels and online platforms where your clients hang out. Develop familiarity and a rapport with your audience. Include questions with online posts to boost engagement. Study analytics to see what works. Dial in and tweak content based on analytics. Restart the content cycle.
