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Frequently Asked Questions

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

What Differentiates Content Marketing from Other Types?

Instead of pitching products or services, a strategic content-driven approach provides relevant and useful content to your prospects and customers to help them solve issues in their personal lives (B2C content).

How Does Content Marketing Shift the Focus?

Older marketing strategies focused on selling a product. In today’s world, information drives decision making. People need and want high quality information before making a decision. Value rich content nurtures trust, and gains customers.

Why Does Content Marketing Take Time and Patience?

Quality content requires time to climb the search engine rankings. Also in a customer-centric environment, people need time to establish trust. You have to give, give, give, and only then can you ask for something from your audience.